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Recession encourages rural home working

Wed, 11 Nov 2009

Recession encourages rural home working Around a fifth of people living in rural Britain now run a business from their home, it has been reported.

According to NFU Mutual, the recession has created a new breed of 'country-preneurs', as people living away from the towns set up enterprises in their own living space.

Of these rural start-ups, 36 per cent were established in the last 18 months.

The main factors in their creation are cited as a need to boost household income during the recession – which was the primary cause in two-thirds of cases – and redundancy.

NFU Mutual reports that the businesses are bringing in an additional £9,900 per annum on average, with one in 20 yielding over £50,000 per year.

Lindsay Sinclair, chief executive at the insurance group, said the countryside has "long been a great source of entrepreneurial spirit".

She added: "It is encouraging to see so many rural dwellers coming up with new and successful business ideas in such challenging times.

"However, it is important that people do not jeopardise all that they are creating by not having adequate insurance."

The Princes Trust reported this week that many young people are delaying moving into business themselves due to concerns about the recession.

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