SMEs failing to use SEO for their websites
Thu, 29 Jul 2010
Up to half of all small business websites are not properly search engine optimised, a new study has discovered.
Research conducted by ThomsonLocal.com reveals that many small and medium-sized enterprises (SME) have either very basic search engine optimisation (SEO), or none at all.
Of 1,000 SMEs studied, over 70 per cent of companies with less than 50 employees had almost no SEO on their sites, reducing the chances of new customers discovering the company online.
Meanwhile, 74 per cent were found to use absolutely no analytics software to track website visits, meaning businesses may be missing a trick from a marketing perspective.
Jill Pringle, marketing director at ThomsonLocal.com, said local businesses "need to wake up to the fact that investing in better quality websites with original content can bring them new customers more quickly".
"Ensuring that the website they build is SEO-friendly is essential in today's market," she claimed.
According to Laurence O'Toole, managing director for Analytics SEO, SMEs need to adopt a new approach to building their online presence.
He added: They have to ensure that their sites are built according to well established industry guidelines and fully optimised for search engines. Even if a company does not have a transactional website, the adverse effect on sales of a poor website could be substantial."
Posted by Jenny Arthur
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